AFTERFORM — IDENTITY KIT / 01

THE SYSTEM
AFTERFORM is the name across every collection.
The Form symbol is the primary house mark, developed from approved concept 03.
The butterfly–robot is the signature emblem, developed from approved concept 12.

FILES
form.svg / form.png: primary symbol.
wordmark.svg / wordmark.png: outlined AFTERFORM wordmark.
butterfly.svg / butterfly.png: signature emblem.
lockup-horizontal.svg / lockup-stacked.svg: assembled primary logos.
Files ending -ivory are light versions for dark backgrounds.
PNGs have transparent backgrounds. SVGs scale without pixelation.
identity-system.png shows the two roles and a small-size comparison.
favicon.svg is the dark browser-icon version.

PLACEMENT
Wordmark: site, presentation packaging, labels, and collection communications.
House symbol: small labels, cap fronts, eyewear arms, zipper pulls and compact hardware.
Butterfly: selected Atelier embroidery, jewelry, and statement bag hardware.
Keep the butterfly selective. Keep the primary logo in its original proportions.

COLOR
Ink #181D20
Ivory #F3F1E9
Midnight #19242B
Titanium #ADB4B8 (a visual color reference; real metal finishes need samples).
Use one color and strong contrast for both marks.

SPACING AND SIZE
Leave at least one quarter of the symbol's height clear on each side.
Digital starting sizes: house symbol 24 px wide; butterfly 72 px wide.
For smaller applications use the house symbol or wordmark.
Confirm physical minimum sizes with the embroiderer or hardware maker.

PRODUCTION
These are the first vector masters and campaign design studies.
Embroidery requires digitizing and a stitched sample; metal hardware requires
engineering, thickness and attachment development. The pictured products
and 3D clothing remain concepts, without verified robot fit.
The website and objects share these same master paths.

TYPE
The outlined wordmark uses individually spaced Noto Sans glyphs.
Noto Sans font credit and license information are included in TYPE_LICENSE.txt.
