A NEW KIND OF PERSONAL STYLE
Personal
by design.
They build the robot.
You give it character.
Preparing Optimus
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A different point of view.
Personal by design. / The launch film
00:20 · SOUND ONFilm description
Light reveals a humanoid robot wearing a cropped black Atelier jacket. A close-up moves across the wool, leather and brushed metal zipper bearing the AFTERFORM house symbol. The camera turns toward ivory butterfly–robot embroidery sewn across the back. A final full-length portrait fades to the AFTERFORM symbol and wordmark, with “Personal by design.” An original electronic score accompanies the film. There is no dialogue.
AFTERFORM / EXPRESSION STUDY01 / 03
SCROLL TO TRANSFORM ↓
COLLECTION 01 / THE FIRST EXPRESSION
Same intelligence.
Entirely your style.
A wardrobe for the way you live.
From everyday essentials to game day.
AFTERFORM / THE FIRST EXPRESSIONCONCEPT CAMPAIGN
A CLOSER LOOK
Soft structure.
Sharp character.
A cropped silhouette. A quiet palette. The first study brings familiar wardrobe details to an unfamiliar body.
- 01 / THE LAYER
- Graphite bomber, ribbed edges, silver hardware.
- 02 / THE FINISH
- A structured cap and sculpted smoke shield.
AI campaign interpretations of our Optimus design study.
EYEWEAR 001 / THE SHIELD
A different
perspective.
A sculpted lens. A fine frame.
Three ways to change the expression.
HEADWEAR 001 / THE SIGNATURE CAP
A familiar
finishing touch.
Woven texture. A considered curve.
The last detail makes it yours.
GRAPHITE / CHALK / MIDNIGHT
SPORT 001 / THE CLUB EDITION
Your name.
Your number.
Your colors.
A new kind of club uniform.
Personalized from every angle.
THE NEXT EXPRESSIONS / CONCEPT COLLECTIONS
A wardrobe.
A world beyond it.
02 / ATELIER
A softer kind of power.
Cropped tailoring. Fine knitwear.
A butterfly signature.
03 / CARRY
Objects for the journey.
The Crossbody, Cabin Case, and Weekender.
One shared journey.
AI campaign interpretations. New collections are concept studies.
ELEMENTS / ADORN / MOTION / AFTER HOURS / EDITIONS
More ways
to be yourself.
Tailoring to technical layers. Satin to sculpted metal.
The next chapter of the AFTERFORM wardrobe.
THE AFTERFORM IDEA
Intelligence is built in.
Identity is what you add.
As robots become part of our spaces, they become part of our lives. AFTERFORM explores what comes next: a world of personal expression, designed around a new kind of body.
More than a machine.
Essentials, statement pieces and sport-inspired collections. The beginnings of a personal wardrobe.
Designed for a different body.
Our first study uses an Optimus model. Every future product needs platform-specific fitting, with joint clearance, cooling and sensor visibility tested on the actual robot.
One vision. Many platforms.
Start with a focused collection. Extend to new robot platforms, uniforms and licensed collaborations as the category develops.
FOUNDING MEMBERS / AN INVITATION
You saw it
before the world.
Join the early-access list. Tell us which pieces belong in the first collection.