AFTERFORMThe studio

THE AFTERFORM IDENTITY

Form.
Then expression.

A mark for the house.
An emblem for its imagination.

Explore the objects
AFTERFORM house symbol, a sculptural A in three folded planesAFTERFORM

01 / THE HOUSE MARK

A form of our own.

Three planes. A deliberate space between them. The house mark appears on labels, eyewear, closures, and the small details that connect the collection.

A butterfly silhouette with a subtly robotic body and faceplateAFTERFORM

02 / THE BUTTERFLY EMBLEM

A second nature.

Organic wings. An engineered center. An expression of transformation, reserved for select embroidery, jewelry, and statement hardware.

A humanoid robot in a black Atelier jacket with ivory butterfly embroidery across its back

THE ATELIER EXPRESSION

Quiet from the front.
Unmistakable from behind.

The butterfly finds its place across the back of a tailored jacket. A small house mark at the collar completes the relationship.

Discover the Atelier signature ↗

THE DETAIL THAT BELONGS

Recognition,
in miniature.

A sculptural mark on satin metal. The same identity, carried through the smallest points of contact.

The house symbol
Closures · Labels · Eyewear
The AFTERFORM house symbol cut into a brushed titanium zipper pull on black tailoring

THE IDENTITY, IN YOUR HANDS

A mark becomes
an object.

Turn a woven label, a metal nameplate, or a presentation box. Explore the butterfly as an openwork metal charm.

Choose an application, then open the 3D study.

AFTERFORM

ONE HOUSE / MANY EXPRESSIONS

Always AFTERFORM.

The wordmark connects every collection. The house symbol identifies it. The butterfly brings a more expressive signature to selected pieces.

Download the identity kit